The 2nd of our articles detailing the results of our user survey: Perhaps the most important part, what results are our users getting from their tours.
Survey Questions
5. To what extent have you observed change since using the tour?
67% say they observed up to 20% increase in website visitors.
50% say website visitors stay up to 40% longer on their sites.
100% say they saw up to 20% increase in google rankings.
50% say they have seen up to a 30% increase in sales.
50% say they have had up to a 30% increase in user feedback.
The 2 most important stats here are the 40% increase in time that visitors are spending on the websites and the 30% increase in sales.
Time spent on an embedded tour, is time on your web site and google likes this. Visitors like this as they are having an immersive experience and they are more qualified when they visit in person. This ultimately leads to an increase in sales.
We would all like these figures to be larger!! The use of 3D tours can underpin all other marketing investment via embedding existing content like video, audio, pdf brochures, e-commerce links and their multiple (easy) distribution methods.
6. Would you recommend the tour to a similar business?
A whopping 86% of our respondents said they would recommend a 3D tour to a similar business to their own.
3D Virtual tours are here to stay!! At the pace they are growing globally it appears more and more people are agreeing that they offer value.
“Digital engagement has been rapidly increasing with more than 2 billion views of digital twins served from all over the world. The number of Matterport digital twins has more than doubled since May 2020” * *https://matterport.com/news/matterport-accelerates-past-five-million-spaces-under-management.
Finally, we asked:
7. If you were to tell us the best thing about a 3D Walk-Through tour, what would it be?
See below some of the comments from users, need we say more??
- “Enables people to have some research and choices made before visiting showroom making sales easier”
- “Great marketing”
- “The best thing about the tour is the ability to showcase a property to all without having to be there. It’s an excellent tool for us, particularly as we have so many overseas students who can’t view in person”
- “Customers favorable reaction to realism”
- “Quality has improved”