Google Rankings – LookInside.ie 3D Immersive Walkthroughs

Users Survey Report (2 of 2)

The 2^nd of our articles detailing the results of our user survey: Perhaps the most important part, what results are our users getting from their tours.

Survey Questions

5. To what extent have you observed change since using the tour?

67% say they observed up to 20% increase in website visitors.

50% say website visitors stay up to 40% longer on their sites.
100% say they saw up to 20% increase in google rankings.
50% say they have seen up to a 30% increase in sales.
50% say they have had up to a 30% increase in user feedback.

The 2 most important stats here are the 40% increase in time that visitors are spending on the websites and the 30% increase in sales.

Time spent on an embedded tour, is time on your web site and google likes this. Visitors like this as they are having an immersive experience and they are more qualified when they visit in person. This ultimately leads to an increase in sales.

We would all like these figures to be larger!! The use of 3D tours can underpin all other marketing investment via embedding existing content like video, audio, pdf brochures, e-commerce links and their multiple (easy) distribution methods.

6. Would you recommend the tour to a similar business?

A whopping 86% of our respondents said they would recommend a 3D tour to a similar business to their own.

3D Virtual tours are here to stay!! At the pace they are growing globally it appears more and more people are agreeing that they offer value.

“Digital engagement has been rapidly increasing with more than 2 billion views of digital twins served from all over the world. The number of Matterport digital twins has more than doubled since May 2020” * *https://matterport.com/news/matterport-accelerates-past-five-million-spaces-under-management.

Finally, we asked:

7. If you were to tell us the best thing about a 3D Walk-Through tour, what would it be?

See below some of the comments from users, need we say more??

“Enables people to have some research and choices made before visiting showroom making sales easier”
“Great marketing”
“The best thing about the tour is the ability to showcase a property to all without having to be there. It’s an excellent tool for us, particularly as we have so many overseas students who can’t view in person”
“Customers favorable reaction to realism”
“Quality has improved”

Users Survey Report (1 of 2)

We have been working with Matterport 3D Virtual Walkthrough tours now for over 2 years. So, in December last we decided to survey our users, you!

We wanted to know how you are using your Matterport 3D Virtual Walk-Through tours and what improvements you have seen in a variety of categories since having the tour carried out.

In this first of 2 articles, we detail and comment on the survey, what it told us and what strategies we can implement to further improve our users’ experiences of their tours.

Survey Questions

Please indicate when your 3D tour was created?

50% of the respondents had the tour less than 6 months, while 50% were between 1-2 years.

How often do you review the performance analytics of your tour?

17% review their analytics weekly while 83% look at them rarely if ever.

In an “Embedded space” (like a client web site) a visit is counted after the user clicks the play button to load the 3D tour. So, each Impression, Visit and Unique Visitors to our clients’ spaces are measured.

We feel it is a missed opportunity for clients not to be aware and monitoring what is happening on their tours. It could provide valuable insights into customer activity. We will be continuing to educate our clients about this as part of our strategy for 2022.

Which of the following digital functions have your utilised with your tour?

83% have embedded on web site

50% have shared on WhatsApp

33% have shared on Social Media Platforms

17% have used as part of their e-Mail signature

0% have linked to Google Street View

0% have used QR code

We would like to see all these figures in the high 80’s to be maximising the use of the tours.

Google Street view Integration is provided by default and not a user-initiated function. It can produce 1000’s of ‘image’ views when a viewer accesses the business via Google Maps or Google My Business search. This provides another great opportunity to promote your business and bring business to your site.

There is an increased use of and familiarity with the QR Code in recently times. With the return to in-person events and exhibitions there is an increased opportunity to utilise the QR Code due to its instant access capability. These can be used on brochures / promotions / backdrops / showcases.

Have you availed or utilised the analytics reporting?

67% indicated that they had not availed of it while 33% said they did not know it was available.

The Analytics Report functionality is an additional reporting tool available from Matterport providing more detailed analytics on tours.

Here the Average Tour Time and Heatmaps can tell you how long the people stay on your tour and where they spend most of their time respectively, allowing clients to target their promotional activity on other areas or maximise the user experience in this area. Either way it provides you with more insights on which to make your marketing and sales decisions.

We will be continuing to educate our clients about this as part of our strategy for 2022.

In our next article we detail the 2^nd half of our survey, we investigate what results our clients are seeing and whether they would recommend a tour to a similar business.

Wedding Venue? Why 3D tours are invaluable.

Whether you are a large 5 Star Resort hotel or a small boutique hotel a 3D Virtual Walkthrough tour will be a powerful ally in promoting your hotel to your potential wedding clients.

A 3D walkthrough enables your couple to experience your property as if they were there, going far beyond photographs and 360 tours. While couples may hanker after the pampering “site tours”, for the moment the hotel can be showcased in its best possible light using a 3D Virtual Walkthrough tour.

The potential couple will get an immersive experience where they control what they want to see and where they want to go in your hotel. This is a powerful tool in this Covid era. Couples can research their hotels from the comfort of their own home. As a hotel owner you will save time as your leads will be better qualified as they have already seen what they want.

Using the “MatterTags” you can use the following promotional opportunities.

Details of wedding packages.
Highlight unique, non-traditional spaces e.g., a great photo location.
Presenting a short intro. to camera personalising the experience
List available Wedding dates available
Snippets of glowing testimonials

And all of this at the fingertips and cursors of your wedding couples.

If couples want to get as much information as possible before contacting you, then use the 3D tour to impart as much information as you can, creating a truly immersive experience for the couple.

Another major advantage of 3D tours is that they will boost Google rankings. This is a by-product of the tour as it increases the onsite engagement times and decreases bounce rates as people stay on your site for longer.

Great tours will likely be shared which will increase your followings and valuable website links. Wedding clients are more likely to share their good experiences!

3D tours can be a powerful digital marketing tool as they can be embedded in all your Social Media platforms and even shared on WhatsApp, always making them very accessible to your potential clients.

Tag: Google Rankings