We have been working with Matterport 3D Virtual Walkthrough tours now for over 2 years. So, in December last we decided to survey our users, you!
We wanted to know how you are using your Matterport 3D Virtual Walk-Through tours and what improvements you have seen in a variety of categories since having the tour carried out.
In this first of 2 articles, we detail and comment on the survey, what it told us and what strategies we can implement to further improve our users’ experiences of their tours.
Survey Questions
- Please indicate when your 3D tour was created?
50% of the respondents had the tour less than 6 months, while 50% were between 1-2 years.
- How often do you review the performance analytics of your tour?
17% review their analytics weekly while 83% look at them rarely if ever.
In an “Embedded space” (like a client web site) a visit is counted after the user clicks the play button to load the 3D tour. So, each Impression, Visit and Unique Visitors to our clients’ spaces are measured.
We feel it is a missed opportunity for clients not to be aware and monitoring what is happening on their tours. It could provide valuable insights into customer activity. We will be continuing to educate our clients about this as part of our strategy for 2022.
- Which of the following digital functions have your utilised with your tour?
83% have embedded on web site
50% have shared on WhatsApp
33% have shared on Social Media Platforms
17% have used as part of their e-Mail signature
0% have linked to Google Street View
0% have used QR code
We would like to see all these figures in the high 80’s to be maximising the use of the tours.
Google Street view Integration is provided by default and not a user-initiated function. It can produce 1000’s of ‘image’ views when a viewer accesses the business via Google Maps or Google My Business search. This provides another great opportunity to promote your business and bring business to your site.
There is an increased use of and familiarity with the QR Code in recently times. With the return to in-person events and exhibitions there is an increased opportunity to utilise the QR Code due to its instant access capability. These can be used on brochures / promotions / backdrops / showcases.
- Have you availed or utilised the analytics reporting?
67% indicated that they had not availed of it while 33% said they did not know it was available.
The Analytics Report functionality is an additional reporting tool available from Matterport providing more detailed analytics on tours.
Here the Average Tour Time and Heatmaps can tell you how long the people stay on your tour and where they spend most of their time respectively, allowing clients to target their promotional activity on other areas or maximise the user experience in this area. Either way it provides you with more insights on which to make your marketing and sales decisions.
We will be continuing to educate our clients about this as part of our strategy for 2022.
In our next article we detail the 2nd half of our survey, we investigate what results our clients are seeing and whether they would recommend a tour to a similar business.
