Tag: matterport

What the numbers say!

In this article we start to explore the Analytics that are available behind the Matterport 3D Virtual tour.

Numbers and data can tell a positive story very quickly and they certainly do so with 3D virtual Walkthrough tours. 

Matterport Inc., the leading spatial data company, has passed an incredible milestone of  5 million spaces captured in over 150 countries around the world!!

As a service partner of Matterport we have seen a massive increase in visitors exploring our clients’ spaces also.

In August of 2020 the above figure was 15.9K, so in 15 months there has been phenomenal traffic and “eyes” on our customers’ websites. Our growth and the success for our clients is mirroring the growth seen globally by Matterport.

“Digital engagement has been rapidly increasing with more than 2 billion views of digital twins served from all over the world. The number of Matterport digital twins has more than doubled since May 2020” *

In an “Embedded space” (like a client web site) a visit is counted AFTER the user clicks the play button to load the 3D tour. So, each of these 207,000 are unique visit to our clients’ spaces.

An example of Matterport Space Statistics is shown below. These are updated on a daily basis with adjustable timelines.

In our next article we will explore the additional Analytics that Matterport users can avail of including:

·        Average tour time

·        Heat maps

·        Google Street View

Lookinside.ie is a service partner of Matterport and utilises their Pro 2 Camera, the gold standard for professional 3D capture.

Contact us for a quotation https://www.lookinside.ie/#contact

If you want to know more about the many digital uses of 3D Virtual tours view our previous blog. https://lookinside.proimageblogs.com/digital-flexibility/

*https://matterport.com/news/matterport-accelerates-past-five-million-spaces-under-management. 

Digital Functionality

A Matterport 3D virtual walkthrough tour is a powerful digital tool which can be used to promote your hotel, venue, retail space, showroom etc.

Here are some of the digital functions of a Matterport tour you can use.

  • Share on Messaging: Text & WhatsApp links
  • Share on social media.
  • Embed on web site.
  • Link to Google Street View
  • Share a QR code
  • Link to your E-mail signature

Share on messaging

If you are in discussions with a client, you can share your 3D tour with them on WhatsApp or text message. It demonstrates your digital flexibility and can speed up a discussion or sales process by the availability to tour your venue on a handheld device.

Share on social media

A Matterport tour can be shared on your social Media platforms, LinkedIn, Instagram, Facebook etc. These are posts which get a lot of engagement and used correctly should increase awareness of your venue or retail outlet.

They can be repurposed for different posts also e.g., a shortened Fly-In version can be used in IG reels while a link to a full tour can be posted on LinkedIn.

Embed in Web site

A Matterport 3D tour can be embedded into your web site to allow clients to navigate around your space at their own pace.

This way your clients will spend longer on your web site, increasing your google ranking. It also means your clients are serious about buying when they come to visit your venue or showroom.

Link to Google Street View

Your Matterport can be linked to your Google Street View. Google is the go-to when looking for a business, and listings with photos or tours get more engagement. Embedding a virtual walkthrough of your business in GSV lets customers check out your business and allow their in-person visits can be more targeted.

Share a QR Code

If you are using more traditional off-line forms of marketing e.g., Fliers and brochures, then the 3-D tour can be distributed via a simple QR code. At an exhibition or showcase your clients can scan the code and visit your tour immediately on their device. A QR code can be used on packaging, pull-up banners, labels etc.

Link to your E-mail signature

Your routine sales emails can be a marketing tool by using a link to a Matterport tour on your email signature.

3D Digital Twins: The Retail Advantage

Last year, we were all forced to live a little differently and perhaps one of the biggest impacted areas was retail as companies and people adjusted to living virtually!

This speeded up the move to on-line or digital transformation that had been already underway. Looking to the future of retail, this is only going to develop further and to be competitive, companies are adapting and providing a better digital experience for their customers.

This unlocks extensive opportunities, and the virtual experience will parallel that of an in-person store experience.

A global survey* of consumers and research in several retail sectors revealed that:

  • Consumers appreciate the convenience afforded by shopping online but miss the feeling of an in-store experience.
  • The use of technology will be key to creating an omnichannel experience for consumers. 

3D digital twins combine the simplicity of eCommerce shopping with the buzz, spontaneity, and excitement of visiting your favourite store. 

A 3D tour of Paperchase stores in the UK was viewed over 20,000 times on Instagram, making it their most engaged post ever. A 3D digital store twin is a powerful digital marketing tool! (Ryan Becker, MD Visual Immersion, UK)

While consumers are enthusiastically adapting to this technology for their shopping experience, there are also many business benefits too. (Matterport, Blog: How retailers are adapting digital future)

  • Improved documentation and stock management. 
  • Consumer Data insights to improve marketing efforts.
  • Faster remodelling and rebranding retail sites

As a Matterport Service partner Lookinside.ie has created 3D Virtual Walkthrough tours for many Retail clients. See our Portfolio Why not Contact Us for a quotation.