Last year, we were all forced to live a little differently and perhaps one of the biggest impacted areas was retail as companies and people adjusted to living virtually!
This speeded up the move to on-line or digital transformation that had been already underway. Looking to the future of retail, this is only going to develop further and to be competitive, companies are adapting and providing a better digital experience for their customers.
This unlocks extensive opportunities, and the virtual experience will parallel that of an in-person store experience.
A global survey* of consumers and research in several retail sectors revealed that:
- Consumers appreciate the convenience afforded by shopping online but miss the feeling of an in-store experience.
- The use of technology will be key to creating an omnichannel experience for consumers.
3D digital twins combine the simplicity of eCommerce shopping with the buzz, spontaneity, and excitement of visiting your favourite store.
A 3D tour of Paperchase stores in the UK was viewed over 20,000 times on Instagram, making it their most engaged post ever. A 3D digital store twin is a powerful digital marketing tool! (Ryan Becker, MD Visual Immersion, UK)
While consumers are enthusiastically adapting to this technology for their shopping experience, there are also many business benefits too. (Matterport, Blog: How retailers are adapting digital future)
- Improved documentation and stock management.
- Consumer Data insights to improve marketing efforts.
- Faster remodelling and rebranding retail sites
As a Matterport Service partner Lookinside.ie has created 3D Virtual Walkthrough tours for many Retail clients. See our Portfolio Why not Contact Us for a quotation.