mattertags – LookInside.ie 3D Immersive Walkthroughs

What the numbers say!

In this article we start to explore the Analytics that are available behind the Matterport 3D Virtual tour.

Numbers and data can tell a positive story very quickly and they certainly do so with 3D virtual Walkthrough tours.

Matterport Inc., the leading spatial data company, has passed an incredible milestone of 5 million spaces captured in over 150 countries around the world!!

As a service partner of Matterport we have seen a massive increase in visitors exploring our clients’ spaces also.

In August of 2020 the above figure was 15.9K, so in 15 months there has been phenomenal traffic and “eyes” on our customers’ websites. Our growth and the success for our clients is mirroring the growth seen globally by Matterport.

“Digital engagement has been rapidly increasing with more than 2 billion views of digital twins served from all over the world. The number of Matterport digital twins has more than doubled since May 2020” *

In an “Embedded space” (like a client web site) a visit is counted AFTER the user clicks the play button to load the 3D tour. So, each of these 207,000 are unique visit to our clients’ spaces.

An example of Matterport Space Statistics is shown below. These are updated on a daily basis with adjustable timelines.

In our next article we will explore the additional Analytics that Matterport users can avail of including:

· Average tour time

· Heat maps

· Google Street View

Lookinside.ie is a service partner of Matterport and utilises their Pro 2 Camera, the gold standard for professional 3D capture.

If you want to know more about the many digital uses of 3D Virtual tours view our previous blog. https://lookinside.proimageblogs.com/digital-flexibility/

*https://matterport.com/news/matterport-accelerates-past-five-million-spaces-under-management.

Wedding Venue? Why 3D tours are invaluable.

Whether you are a large 5 Star Resort hotel or a small boutique hotel a 3D Virtual Walkthrough tour will be a powerful ally in promoting your hotel to your potential wedding clients.

A 3D walkthrough enables your couple to experience your property as if they were there, going far beyond photographs and 360 tours. While couples may hanker after the pampering “site tours”, for the moment the hotel can be showcased in its best possible light using a 3D Virtual Walkthrough tour.

The potential couple will get an immersive experience where they control what they want to see and where they want to go in your hotel. This is a powerful tool in this Covid era. Couples can research their hotels from the comfort of their own home. As a hotel owner you will save time as your leads will be better qualified as they have already seen what they want.

Using the “MatterTags” you can use the following promotional opportunities.

Details of wedding packages.
Highlight unique, non-traditional spaces e.g., a great photo location.
Presenting a short intro. to camera personalising the experience
List available Wedding dates available
Snippets of glowing testimonials

And all of this at the fingertips and cursors of your wedding couples.

If couples want to get as much information as possible before contacting you, then use the 3D tour to impart as much information as you can, creating a truly immersive experience for the couple.

Another major advantage of 3D tours is that they will boost Google rankings. This is a by-product of the tour as it increases the onsite engagement times and decreases bounce rates as people stay on your site for longer.

Great tours will likely be shared which will increase your followings and valuable website links. Wedding clients are more likely to share their good experiences!

3D tours can be a powerful digital marketing tool as they can be embedded in all your Social Media platforms and even shared on WhatsApp, always making them very accessible to your potential clients.

There are many excellent benefits to you and your wedding clients of creating a 3D virtual Walkthrough tour of your wedding venue.

If you would like to discuss this further, please don’t hesitate to contact me for further information and a quotation.

3D Digital Twins: The Retail Advantage

Last year, we were all forced to live a little differently and perhaps one of the biggest impacted areas was retail as companies and people adjusted to living virtually!

This speeded up the move to on-line or digital transformation that had been already underway. Looking to the future of retail, this is only going to develop further and to be competitive, companies are adapting and providing a better digital experience for their customers.

This unlocks extensive opportunities, and the virtual experience will parallel that of an in-person store experience.

A global survey* of consumers and research in several retail sectors revealed that:

Consumers appreciate the convenience afforded by shopping online but miss the feeling of an in-store experience.
The use of technology will be key to creating an omnichannel experience for consumers.

3D digital twins combine the simplicity of eCommerce shopping with the buzz, spontaneity, and excitement of visiting your favourite store.

A 3D tour of Paperchase stores in the UK was viewed over 20,000 times on Instagram, making it their most engaged post ever. A 3D digital store twin is a powerful digital marketing tool! (Ryan Becker, MD Visual Immersion, UK)

While consumers are enthusiastically adapting to this technology for their shopping experience, there are also many business benefits too. (Matterport, Blog: How retailers are adapting digital future)

Improved documentation and stock management.
Consumer Data insights to improve marketing efforts.
Faster remodelling and rebranding retail sites

As a Matterport Service partner Lookinside.ie has created 3D Virtual Walkthrough tours for many Retail clients. See our Portfolio Why not Contact Us for a quotation.